Paid To Click (PTC): what they are and how to make money online
MoneyMakerLand May 14, 2020Reading time: 8 mins
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he Paid To Click sites (also known by the abbreviation PTC) are online platforms where users can earn money simply by viewing advertisements of short term.From a marketing point of view, Paid To Click sites can be considered as brokerage services between advertisers and consumers, guaranteeing companies visibility through a redistribution of part of their advertising investment towards the end user who looks at the ad.
The great simplicity of use and the total absence of requirements make the Paid To Click sites the business model through which most networkers start their online earning career.
Legislation and security of Paid To Click sites
Let's start by saying that the use of the various Paid To Click sites is absolutely legal and regulated by national laws (in Italy reference is made to art. 5 of Law 173 of 2005 on pyramid schemes).
The Paid To Click site, which must obviously comply with national legislation, receives a financial allowance from the company which is then divided among the various users who carry out the requested operation, with the exception of a small percentage which is retained by the site for the service offered.
Despite this due clarification on the legality of the service, it is good to underline that there are still fake Paid To Click services that are defined in jargon as ”S**M”, sites aimed at circumventing the end customer who will never receive money.
There are mainly 2 types of Paid To Click sites that are ”S**M”:
- reliable sites that for any reason find it difficult to pay the user and are forced to close (often these are sites that suffer hacking or whose financial accounts are blocked).
- real S**Ms where users will never receive their earnings.
To avoid running into these ”S**M” sites, it is good to rely on services that help users evaluate the effective security of a Paid To Click site, but in general it is better to be wary of services that offer too high compensation and that show testimonials or inflated numbers.
Characteristics and terminology of Paid To Click sites
Each Paid To Click platform has its own technical characteristics, however general lines common to the whole PTC category can be drawn.
- ADS: in each site there are several advertisements to be displayed that generally never exceed 60 ”in duration;
- REFERRALS: in each site it is possible to create a network of friends (let's see what it means later) with which it is possible to increase the profits deriving from the site;
- PAYOUT: indicates the minimum value to be reached before you can request the withdrawal of your earnings.
Types of Paid To Click
Based on the above, there are differences between one Paid To Click service and another that identify different types of PTC.
First of all, it is useful to underline how almost all Paid To Click sites offer the referral system to be able to earn extra compensation with the referrals invitation (called direct referrals), but some PTC sites also offer the opportunity to hire users who have signed up for the service without sponsors as referrals (these referrals are called rented).
After anticipating the referrals issue which we will however see in detail later, we can consider another very important aspect that differentiates the various Paid To Clicks sites: the need to make daily clicks to benefit from the extra earnings of the referrals. In fact, many PTCs require constant user activity to keep the earnings from the clicks of the guests active, so he is forced to access the service every day to complete the minimum requests for accreditation.
Paid To Click sites also differ in the type of advertising to be displayed:
- on some sites it is necessary to click a verification link at the end of the display of the ad;
- in some sites it is necessary to keep the window active to scroll the countdown.
What are referrals and why they are important in Paid To Click
Paid To Click websites base their advertising activity on a highly effective referrals marketing service, that is, a sort of digital word of mouth where users receive extra compensation when a person invited by them signs up and uses the PTC service.
Basically Paid To Click sites offer an extra percentage of the earnings generated by their guests (the so-called referrals), a figure that generally is around 20%.
Assuming that user A invites user B to use the service and this user B earns 1 euro per day, user A receives an extra compensation of € 0.20 as compensation for sponsoring the PTC.
We would like to emphasize that the percentage of extra remuneration is not subtracted from the referral (invited person), but is given as an extra bonus in recognition of the referral marketing activity.
Why is the figure of the referral so important?
Honestly having a good network of referrals is the centerpiece of the gain of the PTC itself. Usually with Paid To Click sites you earn about € 0.1 per day through the personal display of advertisements, but having a good number of referrals registered under your sponsorship (a number around 100 referrals) could guarantee a gain of about 10/12 times greater than its own activity.
How and when Paid To Click sites pay
As previously mentioned, Paid To Click sites pay their users upon reaching a minimum amount defined as a payout.
The withdrawal methods are different and vary from PTC to PTC, but in general there is a gradual transition from the classic electronic wallets (such as PayPal, Skrill, Payza) in favor of shopping vouchers (Amazon, iTunes) and bitcoin.
Over the years, in fact, the highly quoted PayPal is moving away from this type of business due to the high number of transactions and related disputes, while from a fiscal point of view, cryptocurrencies and shopping vouchers are easier to manage.
Difference between Paid To Click (PTC) and Pay Per Click (PPC)
Very often there is confusion between Paid To Click and Pay Per Click as it may sound like the same form of income to the less experienced, but in reality they are two completely different forms of business.
As far as PTC is concerned, we have discussed it extensively before, while Pay Per Click (PPC) services are platforms for making money online that are used by webmasters to monetize their blogs / sites.
The Pay Per Click sites offer an advertising service where companies invest capital to increase their digital visibility and the Pay Per Click sites redistribute part of this investment to webmasters who generate the click on the ad through their platforms.
In practice, company A invests in advertising through the PPC site and user B, taking the code from the PPC site, shows the ads of company A in its blog: the PPC site will offer compensation to user B for each click which is generated on the announcement of company A through the blog of user B.
The differences between PTC and PPC are therefore clear:
- in PTC the click is voluntary, while in PPC the click comes from external visitors
- in PTC the click is paid, while in PPC the gain is assigned to the webmaster (not to the clicker).
Limitations on sites advertised in PTC
Using Paid To Click sites is a form of artificial traffic increase and therefore most advertising services (the PPC sites mentioned above) do not allow their advertising in Paid To Click circuits: in fact, be careful of those who use Paid To Click with Adsense because there is a high risk of ban.
It is also forbidden to include sites containing pop-ups, redirects and malware on Paid To Click sites.
Alternative services similar to Paid To Click sites
The first Paid To Click sites were born way back in 2007 and it was a worldwide success so much that several programmers invented very similar advertising services such as paid to surf (exchange visits), advertising bars and surveys.
The best Paid To Click sites You can access to the full list of the best Paid To Click websites click here or the button below.